Improving Your
Web Performance
Web Marketing
Think of your website as a high-performance car. Website maintenance is the regular tune-up, insightful reporting is the GPS guiding your journey, dynamic development is the engine upgrade for peak performance, and reliable hosting is the paved road ensuring a smooth ride. Together, they transform your digital vehicle into a sleek, unstoppable force, racing towards online success. Let's fuel your brand's acceleration.
From vision to reality, we’ll set up and design an ideal web experience for your brand. We prioritize creating responsive designs that look great on any device, focusing heavily on the growing importance of mobile users.
Additionally, our focus on search engine optimization ensures that the website not only looks good but also ranks well and is found by inquiring users, contributing to the overall success of the business’s online strategy.
While WordPress is our go-to platform for building sites because of its robust customization options, we’re able to create a great experience on various other systems.
DYK: Web users spend 80% of their time viewing the left half of the page and 20% viewing the right half.
A customized approach is taken to maximize the performance and reliability of the client’s website by offering different hosting options and maintaining overall website health.
In our hosting services, we prioritize factors like site speed, security, and scalability. Whether it’s GoDaddy’s straightforward hosting solutions, Bluehost’s WordPress optimization, or HostGator’s affordable plans, we ensure that the chosen hosting service aligns with the client’s goals.
DYK: Of the websites whose content management systems are public, 63.3% use WordPress.
While we build websites to be turnkey where we share best practices and governance guidelines on how to provide updates and maintain the site, we recommend maintenance plans that include regular updates and optimizations to keep the website secure, functional, and aligned with the latest industry standards.
Our hands-on approach involves proactive monitoring for software updates, security patches, and plugin enhancements. We’re quick to implement these updates to safeguard the website against potential vulnerabilities. Additionally, we’re readily available for content edits, ensuring that the website’s information remains current and engaging. Whether it’s adding new products, updating service offerings, or refreshing visuals, we maintain an ongoing dialogue with clients to understand their evolving needs. This hands-on approach not only keeps the website technically sound but also ensures that it continues to effectively represent the brand and engage its audience.
We don’t believe in reporting for the sake of reporting. Insights should be in service to better strategy, creative, and customer experiences.
Our approach to website reporting involves providing clients with comprehensive insights into their online performance. We leverage analytics tools such as Google Analytics and Adobe Analytics to gather data on website traffic, user behavior, and key performance indicators.
Reports are aligned with the client’s specific goals, whether it’s increasing website traffic, improving conversion rates, or enhancing user engagement. Let us help you focus on the important metrics that move your business forward and not just vanity metrics.
Impactful Branding Can Be Unforgettable
Branding Services
Imagine your brand as a captivating novel. Visual storytelling crafts each page with precision. It's a literary masterpiece that not only tells your story but leaves an indelible mark in the minds of your audience. Let's create a brand narrative that resonates.
The importance of a compelling presentation to effectively convey a brand’s message should not be overlooked. We often work with popular platforms such as PowerPoint, Google Slides, Keynote, Miro and Figma to create visually appealing and engaging presentations tailored to the client’s needs.
Looking to tell your story IRL? Whether it is a brochure, 1-page sell sheet, mailer, or simply a Word template for contracts – we can help deliver.
We’ll help manage the relationship with local or online printers to mass-produce printed collateral and deliver it to your doorstep.
Share the love of your brand by creating apparel that can be worn by all employees. We work with several vendors to provide a large variety of brands and options that can be developed in a matter of weeks. We also can set-up a custom corporate site so anyone that is invited can shop for themselves customize size, colors and logo type before purchasing.
Not every company needs to be a viral TikToker. Just like not everyone needs to post on Threads 30x a day. We’ll provide the direction that will best suit your business while monitoring audience interactions, implement strategic tweaks, ensuring your brand takes center stage in the digital conversation.
We’ll leverage systems like Hootsuite, Sprout Social, Buffer, or CoSchedule to schedule and manage posts across platforms.
Words can be difficult, especially when best practice guidelines tell us we need to create a lot of content across all social platforms to be relevant. We’ll provide you guidance on hitting the right cadence but also support the development of reels, shorts, tweets, polls & surveys, or a TikTok video. We leverage systems like Biteable, Munch, Canva, and other SaaS that leverages AI to reduces the lead time to publishing.
DKY: 40% of consumers are using social media as a search tool to find information instead of Google?
Business Management guru Peter Drucker regularly mentions, “If you can measure it, you can’t improve it.” Setting clear social KPIs will only benefit future efforts and drive long-term success. We’ll provide clear reporting on how engagement and audience metrics are tracking toward business goals.
DYK: The average Instagram’s engagement rate (1.5%) is more than double Facebook’s (0.72%)?
Make Your Data Work Harder for You
Customer Relationship Management
CRM encompasses a variety of technologies and processes to manage all your company's relationships and interactions with your audience and potential customers. Let's build the ideal set-up to drive the best experience.
Similar to a website, many organizations will launch their shiny new toy and let it sit and grow stale. The work isn’t done after a database is created. You need to have a number of good data management best practices in place to keep data quality high and database performance on target.
We will assess, audit, and align your database management to business needs including but not limited to: persona and targeting, automating and improving existing processes, collecting and monitoring data inputs, setting guardrails for data integrity, creating a comprehensive maintenance plan, and eliminating siloed management.
Migrating legacy data is hard.
Many companies have old and complex on-premise business CRM systems. There’s plenty of cloud SaaS alternatives, which come with modern benefits, including affordable pricing structures.
We’ll manage the project from start to finish, assuring data quality, engaging cross-functional teams that are impacted, and limited the overall disruption of on-going business efforts.
We specialize in CRM systems like Salesforce Cloud, Adobe Marketo, and Hubspot.
Segmentation, Personalization, Automation, Optimization.
These are all buzzwords surrounding email marketing. Developing a balanced calendar of relevant, timely, and value-based communication to your audience can drive return customers to your business. We’ll invest the time to consider overall email structure and template layouts, how to leverage the data you have in your CRM, leverage AI and optimize and send emails out when your audience cares most and help you stand out in the inboxes you care most about.
DYK: 62% of marketers leverage dynamic content to personalize their email marketing campaigns
Reporting dashboards give organizations an at-a-glance view of KPIs and other information to support pivoting business efforts quickly. Dashboards organize and present information from multiple sources in one location, ideally in real time.
We’ll develop unique views based on internal stakeholders including executive, strategic and operational-focused views.
While similar to data reports, data dashboards will visualization and include features like filters and drill-downs, allowing you to move beyond the surface-level raw data to answer the next question.
Knowledge is King.
Nurture your top talent.
Training
"Those people who develop the ability to continuously acquire new and better forms of knowledge that they can apply to their work and to their lives will be the movers and shakers in our society for the indefinite future.” — Brian Tracy Let's work together to grow your talent internally and reduce the need to recruit.
Artificial Intelligence is more than ChatGPT. There is a new AI SaaS option to leverage each day for a subscription price. Some provide more value than others.
Let’s introduce your team to the pros and cons of relevant AI solutions, learn best practices, and walk through real use cases. I offer tailored training sessions on AI specifically designed to empower your team with the latest advancements in technology. Through engaging workshops and interactive discussions, participants will gain a comprehensive understanding of how AI can revolutionize marketing strategies.
From predictive analytics to personalized customer experiences, the training covers a wide range of topics to ensure that your team is equipped to harness the full potential of AI in their marketing endeavors.
DYK: 46% of American companies have saved between $25,000 and $70,000 by using ChatGPT
This isn’t just another run-of-the-mill workshop; it’s a personalized journey to unlock the full potential of your email marketing efforts. Together, we’ll dive deep into the art and science of crafting compelling emails that captivate your audience and drive meaningful results. From uncovering the secrets behind attention-grabbing subject lines to mastering the intricacies of segmentation and automation, we’ll explore every facet of email marketing success. With hands-on exercises, real-world examples, and personalized guidance, you’ll gain the confidence and expertise needed to elevate your email campaigns to new heights. Join me on this exciting adventure, and let’s revolutionize your approach to email marketing together!
DYK:
Segmented emails drive 30% more opens and 50% more click-throughs than unsegmented ones.
Discover how to craft impactful messages, navigate regulations, and implement effective segmentation strategies to drive tangible results. We’ll walk through real-world examples, review existing SMS campaigns and discuss how to expand existing marketing efforts to leverage SMS.
DYK:
78% of consumers prioritize text messaging over other phone activities like social media (66%) and emails (50%)
Explore the power of journey mapping in understanding your customers’ experience. Uncover those pivotal “ah-ha” moments and bottlenecks, while pinpointing conversion opportunities. This workshop delves into the heart of customer behaviors, mindsets, and emotions, illuminating interactions with your brand.
Discover practical methods for gathering research and crafting compelling narratives. Learn how journey mapping can optimize customer experiences, alleviate pain points, and drive brand differentiation by delivering added value.
By the end, you’ll grasp when journey maps are indispensable and how to advocate for their use within your team. Learn to leverage your insights to engage cross-functional teams and spark impactful change.
Specific | Measurable | Attainable | Relevant | Time-Bound
Unlock the potential of “SMART” KPIs in this workshop designed to elevate your business strategy. Dive deep into the world of performance metrics and learn to craft KPIs that drive meaningful results.
Throughout this workshop, you’ll gain invaluable insights into designing KPIs that are tailored to your organization’s objectives. Understand how to make KPIs specific, ensuring clarity and focus. Learn to measure progress effectively, tracking key indicators that truly reflect success.
Discover the art of setting attainable goals, aligning KPIs with your team’s capabilities and resources. Explore the importance of relevance, ensuring that KPIs are directly linked to your business objectives and overarching strategy. And master the skill of setting time-bound targets, instilling a sense of urgency and accountability.
By the end of this workshop, you’ll be equipped with the tools and knowledge to develop SMART KPIs that drive performance, inspire action, and propel your business towards its goals.
We all love it when a plan comes together.
Strategy
Imagine building a plane mid-air; that's chaos without a plan. A solid strategy is a blueprint to ensure you're not only airborne but flying with purpose, efficiency, and a clear destination. Avoid the turbulence of uncertainty by building your social, content and technology efforts on solid ground before taking off.
If you have an active social presence, you need a Social Customer Relationship Management strategy. A true social strategy drives leads through the sales funnel while increasing upselling and cross-selling opportunities with existing customers, all to boost loyalty and create social advocates.
Listen | Track | Engage
Video, infographics, social posts, email creative, blog posts, CTAs – they all are considered content. Content can be impactful without spending endless resources to perfect each sentence. Building a content strategy involves building proper guardrails, clear guidance on tone and placement for each channel, and understanding how to best measure content’s impact overtime.
If you are thinking about social without thinking website or thinking about email and not mobile – you’re missing the full journey a user goes through. Building an omnichannel strategy and understanding how each touch point feeds off the last will provide your company with a balanced digital. strategy.
Need A Chief Marketing Officer for a Fraction of the Price?
Leading an organization's marketing efforts, building a clear strategic roadmap to follow, and delivering ROI does not require a full-time position nor does it have to break the bank.
Scoring The Attention of
Your Social Audience
Social Media
Consider your social media game as a team sport. Social management coaches each play, reporting is the stats keeper tracking who should play the next game, content development is the strategic playbook, and auditing acts like a halftime analysis to optimize performance. Together, they form a winning strategy that scores goals with your audience. Let's gear up for a social media championship.